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There was a time when there was a man ... We do not
really have to go that far away. However, as you think of it, the need for a
baby diaper dates as far back as the history of mankind (and more
realistically, the history of women. Adam and Eve had a need for a baby
diaper, as much as Mr. and Mrs. Smith of today, no matter how pretty the
Garden of Eden may have been. There are several documents that refer to
the special clothing used for the babies in ancient times. Milkweed leaf
wraps, animal skins and other creative natural resources, a far cry from
today's disposable diapers. The Egyptians, the Aztecs, the Romans, and many
others, who left documentation of their day to day activities, mention its
use. Its need covers all segments of the population, from princesses to
beggars. The diaper was one of the very first items that distinguished man
from animals! Infants have been "wrapped in swaddling bands" in many
European societies since antiquity. Swaddling bands were strips of linen or
wool that were wrapped tightly around each limb and then crosswise around
the body (like many Yoga advocates still do in India). In Elizabethan
times, babies were treated to a fresh diaper only every few days. Innuits,
an Eskimo people, placed moss under sealskin
In some
Native American tribes, mothers packed grass under a diaper cover made of
rabbit skin, as it was done by the Incas in South America. In warmer
tropical climates, babies were mostly naked and mothers tried to anticipate
baby's bowel movements to avoid any mess near the house. In the American
West of the pioneering days, wet diapers were seldom washed - most of the
times they just hung by the fireplace to dry and were then used again. As
you can imagine, skin rash was a serious problem those days. In Europe, it
wasn't until the Industrial Revolution from 1820 onwards that the working
people started taking pains to contain their baby's waste more carefully,
having acquired sufficient wealth to buy household furniture and the need to
protect it.
By the late 1800's infants in Europe and North America were wearing the
progenitor of the modern diaper. A square or rectangle of linen, cotton
flannel, or stockinet was folded into a rectangular shape and held in place
with safety pins. "Diaper" was originally the term for an overall pattern
of small repeated geometric shapes, and then a white cotton or linen fabric
with such a pattern. So the first babies' diapers were made from diaper
fabric, meaning fabric with a repetitive pattern. The first mass made
cloth diapers were introduced by Maria Allen in 1887 in the United States.
Mankind learned the ways to reduce the diaper rash only after there was a
better understanding of bacteria, viruses, fungi, and was able to understood
how to kill them, or at least how to control them. At the beginning of the
20th century, many concerned mothers started to use boiled water in order to
reduce the common rash problem more effectively. Boiling a big pot full of
diapers required great amounts of energy and time. Probably some readers in
their 40's, 50's and older, may still remember the big steel pot used to
boil the used diapers of our (younger) brothers or sisters, and then the
"ceremonial" hanging of the wet diapers to allow them to dry in the sun.
Younger readers have to watch old Disney cartoons to understand what I am
talking about. ("Goofy the perfect father", Disney, 1948)
The
typical diaper used in the 40's was a thick rectangular cloth made of cotton;
this piece was folded using traditional teachings of "ones ancestors" (not a
joke!). It was a beautiful tradition that grandmothers taught their
daughters for their first grandchild. Of course, it was also routine to
talk about how much the babies resembled their grandmothers. We better not
argue about that, if you know what is best for the family. For a simple
lesson on the art of diaper folding: diaper
folding 101. However, this was unacceptable for the "industrial
revolution babies" and the new evolving society based on the "American
dream". During the World War II, the increase in number of working
mothers brought the need for the "diaper service". Fresh cotton diapers
would be delivered on an as-needed basis, to moms tuckering out from
building planes and tanks all day. As with many of the great inventions, it
is not clear who can be credited as the "single inventor" of the disposable
diaper as it evolved step by gradual step. Early forms of tissue-based
disposable under-pads and diaper inserts were made available at the
beginning of this decade in Sweden. The first disposable absorbent pad
used as a diaper was probably the one made from unbleached creped cellulose
tissue (held in rubber pants) in 1942 by Paulistróm in Sweden, perhaps
because cotton had become a strategic material due to the war.
A few years later in 1946,
in the United States, a Westport housewife named
Marion Donovan invented the "Boater",
a waterproof covering for cloth diapers. Her first model of the disposable
diaper was made of shower curtain plastic into which a conventional cloth
diaper was inserted. Marion was granted four patents for her designs,
including the use of plastic snaps that replaced the traditional and
dangerous "safety pins". Quite a clever woman, who also happened to be an
attractive lady.
In 1947, George M. Schroder,
working for the Textile Research Institute of the University of Chattanooga,
Tennessee, US, was approached by the Henry Frede & Co. to create the first
disposable diaper ever with disposable nonwoven fabric. The same year
Valerie Hunter Gordon, a British mother, developed a two piece disposable
diaper. According to an interesting story (not totally confirmed),
Eastern airlines had so many complaints during the long transatlantic
flights that it commissioned a project with Chicopee (J&J) to develop an
efficient disposable diaper to help passengers traveling with small babies.
The result was the CHUX disposable diapers, a rectangular one piece diaper
first made in 1949. In 1950 Paulistrom launched a "roll diaper", rolls of
cellulose wadding inside a knitted mesh that consumers had to cut and fit
into reusable panties.
The disposable diaper was a
"luxury" item then, used only for those special occasions like vacation
trips, visits to the parents or the doctor. It was not common to see a
baby wearing a disposable diaper - maybe just as rare as finding an empty
seat at the leading Broadway show when you do not have a reservation (you
get the picture). The first "truly disposable" diapers were made using a
very simple rectangular design. The absorbent core was made of several
layers of tissue paper (15 to 25), the outside used a plastic film and no
tapes were provided with the product. The total capacity of these diapers
was estimated to be around 100 ml, so it provided a very limited service (a
one time use). Its disposability, however, added a great value for the
parents; it was immediately regarded as one of the great inventions.
Believe it or not! (again).
For a complete Time-Line
History of disposable diapers in the United States and the world, please
visit: Time-Line
During the 50's there
was little change in terms of diaper design. During this decade Kendall,
Parke-Davis and Playtex entered the market with simple diaper versions. The
disposable diaper market share was very low due to the high unitary cost of
the diaper and its low performance. Its use was limited to very few
developed countries of the world. In this decade, Kendall and Parke-Davis
entered the US market. In 1957, Molnlycke entered the market with a
product made of paper pulp encapsulated in tissue and surrounded by a
knitted net. t
The sanitary napkin, on the
other hand, had a rapid growth in the European and North American markets.
It was not until the end of this decade when
Vic Mills, who worked for the Procter and Gamble company, invented "Pampers",
as he was looking for better products to use for his baby grandson (conceptualized
in 1959 during a summer vacation trip). The diaper was, however, not
launched into the market until 1961.
From the 60's onwards,
the disposable diaper evolved quickly as the industry learned the
requirements of the mothers. Tissue, was replaced with pulp a decade
after the first disposable sanitary napkins arrived in the markets. Using
cellulose fibers instead of paper improved the performance of the diaper.
With the Pampers, launched in the spring of 1961, the new baby diaper was a
"smash hit". With development of better nonwovens, softer top sheets made
of rayon started transforming the baby diaper - it was offered in two sizes,
medium and large. The diaper was made very thick in order to reduce
leakage; some medium diapers had weights of 65 gm. and even more! The
diaper did not have means for attachment since there were no lateral tapes
included. This situation created a problem for the consumer since they
needed to have tapes handy in order to use the diaper. For a while, the
supermarkets and drug and department stores did not know where to stock
Pampers. At the time, Pampers were found in the convenience section, the
food aisle, the paper products section, and even in the drugs section. In
1966, Pampers launched a new C-fold design and by 1969 started a "third size".
A typical commercial diaper machine ran at speeds of 150 diapers per minute.
The best diapers had overall leakage values of 8 to 10%.
70's
proved to be the baby boom explosion for the disposable diaper industry in developed
countries and even in some other, less developed areas of the world.
Competition between Procter & Gamble and Kimberly Clark to own the world
diaper market resulted in quick diaper design improvements and lower prices
to the consumer. World demand exceeded the production capacity for many
years. Market penetration had an exponential increase in the US, Europe
and Japan. In Latin America also many countries experienced this boom,
including Mexico, Argentina and Chile. A new fastening system with
lateral paper tapes was introduced as part of the improved convenience of
the product. This new invention was introduced by Johnson & Johnson in
1970. Improved folding of the diaper using the "Z fold" or "pre-folded"
diaper concept, introduction of "hot melts" instead of cold adhesives for
reduced "open times" that resulted in faster diaper manufacturing line
speeds and of more options in terms of size expanded demand at a fast
clip. Total absorbent capacity of the diaper increased steadily and diaper
machines started running at the incredible speed of 250 diapers per
minute.
Some comments started to
appear from babies’ doctors complaining about the bulk of the absorbent
diaper at the crotch and its effect on the babies’ developing bones. The
shape of the diaper changed for a better fit, from the old "rectangular
shape" to a more modern "hourglass shape". In 1975, the hourglass shaped "Luvs"
was first introduced in the US market. Kimberly Clark introduced in 1976
its shaped Huggies diapers. Lateral elastomerics were used at the end of
the decade by most producers in an attempt to improve the fit.
With the 80's a new
"re-engineered" diaper was born. Absormex started operations at the
beginning of this decade in Monterrey Mexico in 1981 and
Carlos Richer started working for Absormex in June 1984, a date to
remember while on diaper history, at least for me!!
During 1981 and 1982, two
companies launched into the US market what was claimed to be a "bio-degradable"
diaper. Starch was added to the poly film in the extrusion process in
order to produce bio-degradable films. The
F.T.C. (Federal Trade
Commission) forced the product out of the market since there was no
scientific evidence to support the claims. The film fragmented into pieces
with UV light but the molecular weight did not change enough and the product
was declared to be not truly "bioactive". It was also agreed that the
normal cycle for a diaper ends in a landfill (buried without light). For
this reason, the F.T.C. forced the product out of the shelves after winning
a well publicized trial.
The use of Elastomerics in
1983 improved the fit of the diaper. Elastics were used in the legs before
but now they were added to the waist also. The nonwoven was changed from
rayon to polypropylene thermal-bond, which provided a softer and more
comfortable feel for the baby. A new tape system, called "target tape",
based on the use of two simultaneous lateral tapes instead of just one, was
attempted to help reposition the diaper. This was a worldwide failure in the
market and was abandoned a few years later in 1986. A frontal tape was
first developed in Europe to allow the mother the convenience of being able
to open and close the diaper as many times as needed without tearing the
film. At the beginning of the decade an environmental movement attacked
the industry, arguing the ecological problems created by the use of the
disposable diaper. This was more evident in Europe and Canada and with less
intensity in the US and Latin America.
The
super-absorbent
(SAP) was first introduced into the diaper in 1982 by Unicharm in Japan,
following its use in sanitary napkins. It is rather amazing that it took
so long for this material to be finally used in a diaper when it had been
discovered so many years before. It was in 1966 when Billy Gene Harper,
who worked for Dow Chemical, and Carlyle Harmon, who worked for J&J, filed
their patent for the superabsorbent polymer. Even when Victor Mills is
recognized as the father of the diaper, Harper and Harmon really should
deserve similar recognition. With the
SAP,
a new generation of high performance diapers was possible. Not only the
diapers became thinner but they also had improved retention performance
which helped reduce leakage and diaper rash. Premium diapers with leakage
below 2% became a reality at last. The average weight of a typical medium
size diaper was reduced by about 50% from the weights used in the previous
decade. This was just perfect to show the good intentions of the industry in
terms of its interest in ecology; it also made good economic sense due to
the reduced packaging cost. In addition, many studies were made to compare
disposable diapers with cloth diapers, generating a debate that still
continues today (read my
F.A.Q. section). In Japan, the concept of "breathability" was
introduced successfully in 1983, leading in some way the design effort,
though the fact of the matter is that a wet diaper loses very little
humidity because of this breathable feature (a diaper with 200 ml of urine
loses less than 1% of its weight after 24 hours). But the gimmick is still
around. The training diaper was also introduced in Japan for the very
first time in 1989, which extended the use of diapers to larger babies, or
young kids (3 to 4 years old).
In the 90's, many new
features were added to the baby diaper. SMS (spunbond-meltblown-spunbond)
top-sheets were used and the cloth-like backsheet replaced the regular poly
film in the higher end of the market. Mechanical tapes were introduced in
the form of Velcro or other types of hook and loop fasteners. Leg cuffs
made of SMS nonwovens helped reduce leakage on the legs of the babies; they
were first used in diapers in 1991 after a polemic patent was cross licensed
between P&G and KC. Elasticized mechanical tapes were developed too. In
addition, the 1990s saw the beginning of a new technology with introduction
of a curly fiber by Procter & Gamble, which pulled moisture into the core of
the diaper and then recoiled back to absorb additional fluid. The
superabsorbent used in the diapers was improved further by using a new
surface cross linker; this helped reduce the "gel block" problem, a
phenomenon which prevented liquids from moving when the absorbent was
saturated with water. Many new "Bells and Whistles" like Aloe Vera, Germ
protection, Skin conditioners, wetness indicators, "glow in the dark"
frontal tapes, etc. etc. are being used as the need for product
differentiation is becoming more important in ever maturing markets. In
the US, baby diapers have a market penetration of 95%. Western Europe and
Japan have similar numbers and Latin America has many variations with
numbers varying between 15% and 75%. Mexico had a market penetration of 48%
in 1995 and the figure has risen to 61% in 2006. A typical
diaper line of the 90's ran at speeds of 300 diapers per minute while
some of the big players now have machines that can go above 1000 diapers
per minute! The important point to note is that speed is not always the best
answer when the cost of capital makes it difficult to justify; this is
specially true when the cost of labor is not a significant part of the
diaper cost. At the end of the decade the shape of the absorbent core is
changing from a typical "T" shape to a "rectangular shape", similar to the
shape used in previous decades. A typical large diaper in Japan that
contained 12 to 15 gm of SAP in 1995 now uses only 9 to 12 gm. The
increased productivity of the small independent producers has added to the
pressure on the big players who, in response, are aggressively defending
their intellectual property. In the process, the industry is getting
transformed into a "lawyers heaven". The patent data (1976-2000) for the
diaper industry consists of over 600 patents (US Patent and Trademark
Office).
With an investment of $1.7
billion in year (2000), P&G is the 21st largest US-based and 52nd largest
global investor in research and development (“Investing in R&D”, 2000).
Kimberly-Clark has annual sales of more than $13 billion, with manufacturing
facilities in forty countries and sales in more than 150. It is also the
second largest household and personal care products company in the United
States. Procter & Gamble diapers are now sold in more than 80 countries
worldwide and have become a multi-billion dollar business (“Improving Health
and Dryness for Babies”, 2000). After P&G marketed the original Pampers in
1961, Kimberly-Clark introduced Huggies diapers seventeen years later in
1978, soon after P&G’s patent rights on disposable diapers expired. Today
Kimberly Clark is the second largest producer of disposable baby diapers in
the world.
The clear trend for
the future of the diaper industry 2000
and beyond is a thinner diaper, more comfortable for the baby and friendly
to the environment.
On March 8, 2000, Absormex,
a 100% Mexican owned company, launched the first bio-degradable diaper in
the world, "Natural Baby Supreme". This new diaper degrades even without
being exposed to light or UV (this is not a starch based product). It
results in a dramatic change in the molecular weight due to a chemical
degradation process (-free radical, thermal and photo oxidation), to the
point where the product becomes "bioactive". The speed of this bio-degradation
in the landfill is 200% faster than that of conventional diapers (instead of
a few centuries, a few years!). The product, when exposed to the outside
environment, fragments in less than a month. This is the first significant
contribution of Mexico, to the history of the disposable diaper. With a
large file of scientific evidence, and two patents pending, all claims
printed on the bag have been proved and scientific reports will be published
for the general public soon. Carlos Richer presented a paper at the
Insight Conference (diaper industry's largest technical seminar) last
October 2000, you can read his presentation here:
Insight 2000.
In 2001, Absormex launched "Earthpure"
diapers that were a private label distributed by Amway in the United States
and Canada . At this time, Absormex had to discontinue this diaper due
to a very unfair law suit. The cost of defense was so high that we decided
not to defend the concept in court (even when we knew it was an excellent
product idea). According to the Federal Trade Comission, unless you are
able to prove that the product will degrade in the landfill, you are taking
a risk. Unfortunately there are many landfills that are not well managed -
even a piece of paper will not bio-degrade in these conditions.
In 2003, P&G launched their
Easy Ups training pants, taking as much as 20% share of the pants market in
the United States. KC launched Huggies Convertibles, a baby diaper that is
similar to training pants but has lateral sides with hook and loop. At the
end of the year, Tyco tried to get back its lost pants sales by launching
their new training pant made with Cellulose Acetate, a new "air laid" pad.
It is still too early to conclude whether this product will be successful.
This year Ontex purchased Hartmann's diaper plants in Germany and France.
In June of 2004 Valor Brands,
a joint venture with Grupo Mabesa in Mexico, took Mayer's private label
account from Tyco. Tyco had purchased Paragon a year before, a former
partner of Mabesa.
In 2005 a new player started
operations in Canada, Irving Personal Care. They started with a new training
pant and a couple of Joa's J5 high speed baby diaper machines in New
Brunswick Canada. As an interesting event in 2005, superabsorbent producers
could not keep up with demand due to lack of acrylic acid (a raw material
used in the manufacture of SAP), generating a historic shortage that will
not be balanced until the 3rd quarter of 2006 when more capacity is expected
to become operational in China. This is one of the reasons why raw material
prices are out of control and the diaper industry has been under a lot of
pressure.
Market Trends for 2006:
There will be more economical products focused on those areas of the world
that continue to have a low disposable diaper consumption, like China,
India, North Africa, Latin America and Russia. The reduced freight cost
associated with compressed packaging is making many companies reduce the
number of plant locations, into fewer but larger factories. The high cost
of oil worldwide (a record high in 2005) has increased pressure on diaper
manufacturers to improve productivity and diaper design in an effort to
avoid price increases as the markets and the continued price wars do not
allow higher raw material costs to be reflected in prices of the finished
products.
Recent diaper sales volumes
in the world and forecast of diaper sales for year 2025: The volume of
diapers sold in the United States alone in year 2006 will be close to 18.6
billion units, around 20.4 billion units will be sold in Europe and 4.9
billion units will be sold in Mexico in 2006. It is reported that China has
the largest incremental sales in comparison to last year. Many new diaper
machines are being installed there. For a complete description of diaper
sales and diaper sales expectations until the year 2025:
diapers sold per country. If you want to know the total quantity of
diapers required for the whole world, please visit:
world diaper consumption by each county from 2005 to 2025. To better
understand the future of the diaper industry, please visit:
The diaper industry in the next 25 years.
Market
trends for 2007 and beyond: There are two very well defined trends
for the disposable diapers. The absorbent core is being made with a higher
tri dimensional basis weight gradient along the length of the pad, and
second, diapers are being made with a reduced chassis width and with the
addition of elastic lateral ears in order to reduce cost and improve fit at
the same time. The learn more about future absorbent core trends
please read my last article on this topic:
Absorbency: Does anyone really knows
what it is?
Please visit the following
link if you want instructions on how to measure diaper performance:
Diaper Performance. If you want a simplified version for elementary
schools' science fair projects, visit my
FAQ
section. If you believe there is something missing in my diaper history
section, please
let me know.
This should be the best compilation of information about diapers on the
Internet.
And finally, for a complete
Time-Line History of disposable diapers in the United States and the world,
please visit: Time-Line |








SAP Molecule


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